Why am I applying to
ING
A quick breakdown of why I am a great fit for the
UX Design role
Hi I'm Cornelia! 👋
I am a product designer with diverse experience both in the startup, MOIA- Volkswagen Group & enterprise, IBM Studio environments.
In my 8+ yrs of design experience, I have spent 3+ yrs as a product designer in end-to-end experiences for web apps and mobile, in house. Previously, I designed for 2+ yrs in branding, ad and web.
my strong points
I have a
• Strong UI and Visual Design background
• guided by Product Thinking,
• and supported by strong Developer collaboration
Recently, in my Consultant Mentor role,
• I helped launch a Product Design Course as a SME with CareerFoundry, which is an area I am passionate about. I also mentor students for UX/UI courses at Designlab & CareerFoundry.
Computer Vision
Why I am a good fit
Problem-solving
Keeping the business goals, user needs & constraints in mind to create impact
defining feature goals
research insights/data
I’m eager to leverage my experience, including:
Built DocMe from scratch, reaching 400+ users and driving adoption
Increasing MOIA’s conversion rate from 41,000 to 260,000 while ensuring security and usability
Aligning user needs with innovative product ideas, to drive product success
See Project
product features
prototypes
task flows
user flows
design decisions
hypothesis
End-to-end Cross-collaboration
I thrive in a highly collaborative environment
collaboration across expertise
end-to-end
stakeholder management
I work within the Design Process with touchpoints across expertise:
(High-level Process)
Understanding the Problem
PM/PO, Tech, Design + User Research
Data/ Insights
PM/PO, Tech, Design + User Research
Opportunities -> Possible Design Solutions
Design involving PM/PO, Tech
Prioritizing Design Solutions -> Hypothesis
Design involving PM/PO, Tech, User Research
Testing, Learning, Iterating + Monitoring/ Next steps
Design involving PM/PO, Tech, User Research, Analytics
MVP
incremental approach
product vision
workshops
presentations
User research
Turning user research insights into product features.
user interviews
usability testing
Cross-platform design
Working across iOS, Android and web apps with a scalable approach
Design System
grid systems
color in UI
interaction
I ensured a mobile-first approach and responsive design for our SaaS DocMe Doctors app.
I ensured consistency and scalability through approaches such as Visual Hierarchy within the UI Components and Design System.
In my last recent role in the early-stage startup environment,
I collaborated with the stakeholders team and led the design work across 2 products and 3 platforms,
while ensuring a holistic product experience.
Tools & Processes
I work within industry standard tools & processes
Figma
Xd
collaboration & Mgmt tools
Design Thinking
agile
